Hop Nguyen
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Top Product Research Tools for Beauty Brands
The goals of product research are different for beauty brands, beauty sellers, and dropshippers. Beauty sellers and dropshippers typically use product research platforms to find products with demand, strong sales, and profit potential, then source those products and list them on marketplaces. For beauty brands, the goal of product research is broader. They need product…
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How to Choose a Profitable Beauty Niche Using Market Data
The beauty & personal care industry in Southeast Asia continues to expand, with e-commerce becoming one of the key channels for brands to reach consumers. At the same time, data from marketplaces such as Shopee, TikTok Shop, and Lazada can help beauty brands better understand market demand, competition, and consumer behavior. If you have already…
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How to Discover Trending Skincare Ingredients Before Everyone Else
Behind a leading skincare product is often a process that starts much earlier: a brand identifies a trending skincare ingredient before it becomes a mainstream trend, then invests in R&D to turn that ingredient into a product opportunity. The advantage of leading skincare brands is not simply that they find a new ingredient, but that…
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7 Signs You’re Selling in an Oversaturated Beauty Category
The Southeast Asian beauty market is still growing. But if you’re finding it harder to sell and the cost of acquiring a new customer keeps rising, the problem may not necessarily be your product or how you run your store. The category you’re selling in may have become oversaturated. So how can you tell whether…
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Guide to Spotting Beauty Trends Before They Go Viral
When a beauty product starts flooding social media, most brands are only beginning to look for suppliers, but by then, the market is already close to saturation. Spotting beauty trends before they go viral is not just a matter of luck. A beauty trend usually goes through a process of development before becoming a mainstream…
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Top Product Research Platforms for Beauty Ecommerce
A beauty product can quickly become a trend thanks to social media, but it can also lose its appeal after a short period of time. For beauty sellers, finding promising products is not simply about looking at current sales. You need to assess whether the product has real demand, fits the market, and still has…
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Why Traditional Market Research Is Too Slow for Ecommerce
Traditional market research often takes several weeks to several months to complete. For the beauty industry on Shopee and TikTok Shop, that amount of time is enough for buying behavior and product trends to change. As a result, businesses can miss out on many valuable opportunities. The Speed Gap Between Traditional Market Research and Ecommerce…
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How Leading Beauty Brands Turn Market Data into Business Growth
Market data is changing the way beauty brands compete in Southeast Asia. The e-commerce market is growing rapidly, product trends are constantly evolving, and leadership positions on marketplaces can change hands within just a few months. To maintain a competitive advantage, leading brands need to identify these changes early enough and turn them into timely…
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Why Your Beauty Products Aren’t Selling on Shopee (And How to Fix It)
Orders are slowing down, traffic is declining, or traffic is still coming in but conversion rates are lower than before. These are situations many beauty sellers are facing on Shopee. The cause may not necessarily lie in product quality. This article will help you understand the market changes that are making beauty products harder to…
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12 Beauty Ecommerce KPIs Every Brand Should Track
The beauty industry has a clear characteristic: a brand’s growth does not only come from acquiring new customers, but also depends heavily on whether customers come back to buy again. Therefore, if a brand only looks at surface-level metrics such as traffic, number of orders, or ROAS, it is easy to get the impression that…
