A beauty product can quickly become a trend thanks to social media, but it can also lose its appeal after a short period of time. For beauty sellers, finding promising products is not simply about looking at current sales. You need to assess whether the product has real demand, fits the market, and still has enough potential to grow.
Product research platforms can help sellers validate these signals before deciding to stock a product, rather than simply relying on whether a product is selling well or being widely mentioned on social media.
Why Beauty Product Research Is Different in Southeast Asia
Beauty product research in Southeast Asia has several characteristics that make relying solely on sales or social trends more likely to lead to poor decisions.
1. Beauty trends move quickly
A beauty product can experience strong growth because of a viral video, livestream, or recommendation from a creator. However, a sudden spike in views and sales at a particular point in time does not necessarily mean there is sustainable demand.
Sellers need to distinguish between an emerging beauty trend that is gaining momentum and a short-lived fad that only attracts attention for a limited period. Data over time is therefore more important than simply looking at a single current sales figure.
2. The marketplace landscape is fragmented
Shopee, TikTok Shop, and Lazada all play important roles in ecommerce across Southeast Asia, but buyer behavior and the level of competition can differ across platforms. A product that sells well on TikTok Shop does not necessarily have the same level of demand or competition on Shopee. Therefore, sellers need to examine data for each marketplace.
3. Pricing and margin structures vary
A product with a high selling price or large GMV does not necessarily have good profitability. Platform fees, promotions, advertising costs, COGS, refunds, and other operating costs can all affect profit margins. Therefore, sellers should not only look at the selling price or GMV, but also consider the price at which the product is being sold and whether that price leaves enough room to generate profit.
4. Official and marketplace sellers are becoming more important
Beauty sellers are not only competing with other resellers. Official brands and official/Mall sellers can also account for a significant share of demand on marketplaces.
According to data cited by The Investor, Shop Mall accounted for around 64% of beauty industry revenue on Shopee Vietnam in Q4/2025, up 36% year over year. This illustrates why product research needs to consider seller mix, brand presence, and the level of competition surrounding a product.
What Makes a Good Product Research Platform for Beauty Ecommerce?
Each product research platform provides different types of data. For beauty ecommerce, sellers should prioritize platforms that can answer the following six groups of questions:
| Criteria | What does the seller need to know? | Data to look for |
| Product discovery | Which products are growing or starting to attract market attention? | Product sales, order volume, growing products, emerging beauty trends, fast-growing categories, seller traction, new product listings |
| Demand signals | Is current demand strong and stable enough? | Search demand, sales trends, content performance, creator activity, and consumer interest signals |
| Competitor product research | Who are the products competing with? | Competing products, product prices, number of sellers, seller performance, product assortment, brand presence |
| Marketplace coverage | Which marketplace or market has potential for the product? | Shopee, Lazada, TikTok Shop data; the ability to compare demand, pricing, and competition across channels or countries |
| Data over time | Is demand growing steadily or only spiking for a short period? | Historical sales and product performance data to track demand over time |
| Profitability signals | Can the product generate a suitable profit margin? | Selling price, revenue, platform fees, advertising costs, COGS, refunds, and promotional costs |
Beauty Product Research Platforms to Consider
Each platform in the list below serves a different specialized research need. What you should consider is what type of data the platform provides and whether that data fits the marketplace you are selling on.
1. Easy Data
Easy Data provides data from Shopee, Lazada, and TikTok Shop, including product, price, and order data at the marketplace level. The data is standardized by category and product, helping sellers track market activity and compare products within the same group.
You can use the data provided by Easy Data to:
- Identify product opportunities
- Compare product prices
- Analyze product demand
- Monitor competing products
- Analyze sellers
- Compare price bands
- Track market share shifts
- Understand marketplace category performance
What stands out is that the data does not only sit at the product level. Sellers can view products in relation to their category, price range, and the sellers offering the same product. These are essential inputs when evaluating a product opportunity on a marketplace.
Best for: Sellers and ecommerce teams that are selling or preparing to sell on Shopee, Lazada, or TikTok Shop in Southeast Asia, especially when they need marketplace- and category-level research.
Explore Easy Data’s E-commerce Data Services
Click to discover real-time crawling solutions for Shopee, TikTok Shop, and Lazada.
2. FastMoss
FastMoss focuses on TikTok Shop, creator, and affiliate data, making it suitable for sellers looking for products through content activity and creator networks.
The data can be used to track:
- TikTok Shop products
- Product sales performance
- Creator activity
- Affiliate activity
- Video performance
- Live performance
- GPM-related metrics
- Product–creator relationships
The useful aspect here is that sellers can view products together with the creator and affiliate activity behind them. Instead of simply knowing that a product is selling well, you also have data to see which creators are promoting the product and whether content activity is generating traction.
A suitable question to explore with FastMoss is: “Which products are being pushed by creators and affiliate networks on TikTok Shop?”
Best for: Resellers and affiliate sellers using TikTok Shop as an important channel for product discovery and researching creator-driven demand.
If the research requires comparison with Shopee or Lazada, FastMoss does not provide the same level of marketplace coverage, so an additional data source is needed.
3. Kalodata
Kalodata focuses on TikTok Shop, with data centered around product performance, video, and livestream activity.
Key data includes:
- Product performance
- Video performance
- Livestream activity
- Product traction
This group of data is particularly useful when sellers want to see whether a product is being pushed through video content or livestreams, and how the product’s traction changes in relation to that activity.
Best for: Resellers using TikTok Shop as their main source for discovering and validating product opportunities.
If you need to research the same product on Shopee or Lazada, sellers will need additional marketplace data from other sources.
4. Spate
Spate goes further upstream in the opportunity discovery process: which beauty trends are starting to attract consumer interest? The platform uses search and social signals to research topics such as:
- Beauty trends
- Ingredient trends
- Product formats
- Consumer interests
- Emerging beauty categories
This is useful when sellers do not yet have a specific product to research but are looking for a category, ingredient, or product format showing signs of growing interest.
Best for: Beauty sellers looking to expand their product pipeline and identify emerging beauty trends before assessing their selling potential in a specific market.
Global trend signals still need to be validated against data from the target market. A trend increasing in global search data does not automatically mean that the product will have strong demand on Shopee, Lazada, or TikTok Shop in Vietnam, Indonesia, or Thailand.
5. Minea
Minea approaches product research through advertising data, allowing sellers to observe which products advertisers are putting into ads and how they are being promoted.
Some features include:
- Product research
- Ad research
- Cross-platform ad discovery
- Product tracking
- Creative research
- Reverse image search
What stands out about Minea is that sellers can research products together with how competitors are selling those products. Creative, product positioning, and advertising activity can indicate which messages advertisers are choosing to attract customers and which products they continue to invest in.
A suitable question for using this data is: “Which products are advertisers investing in to acquire customers?”
Best for: Resellers who want to add advertising signals to product research and understand how competitors are promoting their products.
However, ad activity is still only one part of the picture. A product running a large number of ads does not necessarily have strong sales, demand, or margins on a marketplace.
6. PiPiADS
PiPiADS focuses on TikTok advertising data, making it suitable for sellers who want to research products through advertising activity and creatives on TikTok.
You can research:
- TikTok ads
- Advertisers
- Products
- Creatives
- Ad performance signals
With this data, sellers can see which products are being promoted, which advertisers are running ads, and which creatives are being used to bring products to viewers.
Best for: Sellers using TikTok advertising as a source of product discovery or looking to research competitors’ creatives.
PiPiADS is suitable for finding advertising signals, but it should not be used alone to decide whether to stock a product. After finding an interesting product through TikTok ads, sellers still need to check sales, price, and competition on the marketplace.
7. Helium 10 & Jungle Scout
Helium 10 and Jungle Scout are more suitable for sellers operating on Amazon. These two platforms combine product research with data that supports selling activities, such as:
- Product research
- Keyword research
- Competitor research
- Sales estimation
- Profit calculation
- Seller workflow
This group of tools fits the common approach to product research on Amazon, where sellers often research product demand, keywords, competitors, and profitability within the same workflow.
Best for: Amazon sellers who need to find, evaluate, and manage product opportunities on Amazon.
Helium 10 has also expanded its marketplace coverage beyond Amazon, including Walmart and TikTok Shop. This is a notable change if sellers are operating across multiple marketplaces. However, when comparing platforms, it is still important to check the specific features and types of data supported on each marketplace rather than assuming that all Helium 10 features are the same across every channel.
Quick Comparison: Which Platform Fits Your Beauty Ecommerce Research?
The table below gives you a quick view of where each beauty product research platform is strongest and which research needs it is best suited for. If one platform does not fully meet your research needs, you can combine multiple platforms from the list to supplement the data and gain a more complete view.
| Platform | Best for | Key strength | Main limitation |
| Easy Data | SEA marketplace research | Shopee, Lazada, TikTok Shop data | Focused on ecommerce/marketplace data |
| FastMoss | TikTok Shop product & creator research | Product, creator, affiliate, and content data | Does not replace cross-marketplace research |
| Kalodata | TikTok Shop product research | Product, video, and livestream signals | Focused mainly on TikTok Shop |
| Spate | Beauty trend discovery | Search and consumer trend signals | Global signals require local validation |
| Minea | Product & ad research | Product, advertising, and creative intelligence | Ad activity does not reflect overall market demand |
| PiPiADS | TikTok ad research | TikTok ads and creative data | Better suited to advertising research |
| Helium 10 | Amazon seller research | Product, keyword, competitor, and profitability tools | Primarily serves the Amazon workflow |
| Jungle Scout | Amazon product discovery | Product research and sales estimation | Primarily serves Amazon |
Final Takeaway
A trending beauty product does not necessarily mean it is a product worth selling. Product research platforms help sellers validate opportunities before deciding to stock a product, rather than relying solely on intuition or a few temporary signals.
When used correctly, product research helps sellers research products more accurately, reduce the risks involved in product selection, and build a more sustainable business direction.
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