Hop Nguyen
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8 Best Competitor Analysis Tools for Shopee Sellers
When selling on Shopee, monitoring competitors’ products isn’t just about checking the selling price or the number of units sold displayed on the product page. Sellers also need to know which keywords competitors are using, how frequently they run promotional campaigns, which products are growing, and how customer feedback is changing. However, this information isn’t…
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How Investors Evaluate Beauty Brands Using Ecommerce Data
When preparing to raise capital, founders often focus on revenue and growth rates. But for investors, those numbers only reflect part of the business picture. They also want to know how much each order contributes to profit, whether customers return to make repeat purchases, and whether the brand can maintain its growth momentum as the…
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A Practical Guide to Benchmarking Your Beauty Brand Against Competitors
Benchmarking helps you determine where your brand stands compared to competitors in the same segment and identify areas for improvement. However, if you observe the wrong competitors or compare metrics that aren’t comparable, the results could lead you to make inaccurate business decisions. This article guides you through benchmarking your beauty brand on e-commerce platforms:…
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How Beauty Brands Use Market Intelligence to Stay Ahead of Competitors
Should your beauty brand launch a new product, offer a discount, or invest more in a best-selling product? Each choice affects how the brand allocates its resources and drives growth. To choose the right path, a brand needs to understand how customer needs are changing, what competitors are doing, and which opportunities are worth pursuing.…
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How Category Managers Make Better Decisions with Market Insights
Should a slow-moving SKU be removed from the catalog? Should the price of sunscreen be adjusted before a major sale? When working with brands, what should Category Managers rely on to propose additional promotional budgets or changes to partnership policies? These are common decisions in the beauty industry on e-commerce platforms. Internal sales reports show…
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How to Track Competitor Promotions Without Manual Research
For sellers on Shopee, Lazada, and TikTok Shop, tracking competitor promotions involves more than just checking prices every day. You also need to know what kinds of promotions they’re running, what the terms and conditions are, and when these promotions appear or change. This article guides you on how to track competitor promotions without having…
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Best Price Monitoring Software for Beauty Brands
Most price monitoring software on the market is designed for e-commerce ecosystems like Amazon or Shopify. But for beauty brands in Southeast Asia, where Shopee, Lazada, and TikTok Shop play a crucial role in sales, monitoring beauty product prices isn’t simply a matter of recording the prices currently displayed on listings. A suitable software must…
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How Retailers Discover High-Growth Beauty Categories
If retailers wait until distributors start pitching products or notice that competitors are selling well before paying attention to a new category, they may have already missed the early opportunity to capture demand and gain a competitive advantage. To identify potentially high-growth beauty categories earlier, retailers need to look beyond their internal sales data. Why…
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How to Monitor Competitor Prices Without Checking Shopee Every Day
Manually monitoring competitor prices on Shopee works when you only have a small list of competitors to monitor. As that list grows, the task quickly becomes repetitive, time-consuming, and easy to get wrong or miss. There are several ways to automate competitor price monitoring, depending on the scale you need to cover and the resources…
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Best Beauty Trend Analysis Tools for Product Teams
Not every data analysis tool is suitable for addressing the specific challenges of the beauty industry. This article analyzes beauty trend analysis tools based on the different needs of product teams, making it easier to identify which type of tool is suitable for each challenge throughout the product development process. What Should Product Teams Look…
