Ecommerce Data
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How to Choose a Profitable Beauty Niche Using Market Data
The beauty & personal care industry in Southeast Asia continues to expand, with e-commerce becoming one of the key channels for brands to reach consumers. At the same time, data from marketplaces such as Shopee, TikTok Shop, and Lazada can help beauty brands better understand market demand, competition, and consumer behavior. If you have already…
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How to Discover Trending Skincare Ingredients Before Everyone Else
Behind a leading skincare product is often a process that starts much earlier: a brand identifies a trending skincare ingredient before it becomes a mainstream trend, then invests in R&D to turn that ingredient into a product opportunity. The advantage of leading skincare brands is not simply that they find a new ingredient, but that…
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7 Signs You’re Selling in an Oversaturated Beauty Category
The Southeast Asian beauty market is still growing. But if you’re finding it harder to sell and the cost of acquiring a new customer keeps rising, the problem may not necessarily be your product or how you run your store. The category you’re selling in may have become oversaturated. So how can you tell whether…
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Guide to Spotting Beauty Trends Before They Go Viral
When a beauty product starts flooding social media, most brands are only beginning to look for suppliers, but by then, the market is already close to saturation. Spotting beauty trends before they go viral is not just a matter of luck. A beauty trend usually goes through a process of development before becoming a mainstream…
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Why Traditional Market Research Is Too Slow for Ecommerce
Traditional market research often takes several weeks to several months to complete. For the beauty industry on Shopee and TikTok Shop, that amount of time is enough for buying behavior and product trends to change. As a result, businesses can miss out on many valuable opportunities. The Speed Gap Between Traditional Market Research and Ecommerce…
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How Leading Beauty Brands Turn Market Data into Business Growth
Market data is changing the way beauty brands compete in Southeast Asia. The e-commerce market is growing rapidly, product trends are constantly evolving, and leadership positions on marketplaces can change hands within just a few months. To maintain a competitive advantage, leading brands need to identify these changes early enough and turn them into timely…
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12 Beauty Ecommerce KPIs Every Brand Should Track
The beauty industry has a clear characteristic: a brand’s growth does not only come from acquiring new customers, but also depends heavily on whether customers come back to buy again. Therefore, if a brand only looks at surface-level metrics such as traffic, number of orders, or ROAS, it is easy to get the impression that…
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How Ecommerce Teams Use Real-Time Data to Launch Winning Products
It is not easy to know exactly which products will become best-sellers. For an SKU to become a core product, it usually takes a process of observation and testing based on real-time data, starting with very small signals such as a sudden increase of a few hundred searches or a video that suddenly gets much…
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How Product Teams Validate Beauty Products Before Launch
A beauty product may have a formula that is ready but still fail to launch as planned. If R&D, Marketing, Regulatory, or Operations get involved at the wrong time, or if the teams are not properly aligned, the product development process can be delayed and affect the launch plan. That is why Product Management (PM)…
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Reduce Product Launch Risks with Real-Time Beauty Market Data
In the beauty industry, trends on TikTok and social media change very quickly, while the product development process often takes several months. This difference in speed makes it difficult for many brands to identify the right time to launch a product, increasing the risk of weak demand and excess inventory. This article explains the key…
