Hop Nguyen
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How Ecommerce Teams Use Real-Time Data to Launch Winning Products
It is not easy to know exactly which products will become best-sellers. For an SKU to become a core product, it usually takes a process of observation and testing based on real-time data, starting with very small signals such as a sudden increase of a few hundred searches or a video that suddenly gets much…
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How Product Teams Validate Beauty Products Before Launch
A beauty product may have a formula that is ready but still fail to launch as planned. If R&D, Marketing, Regulatory, or Operations get involved at the wrong time, or if the teams are not properly aligned, the product development process can be delayed and affect the launch plan. That is why Product Management (PM)…
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Reduce Product Launch Risks with Real-Time Beauty Market Data
In the beauty industry, trends on TikTok and social media change very quickly, while the product development process often takes several months. This difference in speed makes it difficult for many brands to identify the right time to launch a product, increasing the risk of weak demand and excess inventory. This article explains the key…
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7 Mistakes Beauty Brands Make When Launching New Products
Many beauty brands invest a great deal of time in developing formulas, refining packaging, and preparing launch plans, yet their products still fail to achieve the expected results after going live. In many cases, the problem does not come from a single wrong decision, but from a series of small mistakes that occur at different…
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Guide to Identifying Beauty Market Opportunities Using Data
Most beauty brands find their next best-selling product through luck rather than a structured analytical process. They come across a trend going viral on social media or see a competitor selling a particular product category successfully, then quickly try to replicate it. By the time the product officially launches, that market gap has often already…
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How to Validate a Beauty Product Before Launching on Shopee
Identifying a promising beauty trend does not necessarily mean the product will succeed on Shopee. Before investing in manufacturing or sourcing inventory, you need to validate whether the product addresses genuine market demand, delivers a satisfying customer experience, provides sustainable profit margins, and complies with marketplace regulations. This article will guide you through the process…
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How to Monitor Beauty Product Prices Like Top Brands
Monitoring product prices by list price alone is one of the most common mistakes beauty brands make on e-commerce platforms. The price shown on a product page is rarely the final price a customer actually pays. Shop vouchers, platform vouchers, coin cashback, gifts with purchase, or Flash Sales can all shift the net effective price…
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Guide to Analyzing Beauty Competitors on Shopee in 5 Steps
Ever noticed a beauty shop just like yours (same price range, same type of products) that somehow always outsells you every time a sale rolls around? It’s not necessarily because their products are better. Often, it comes down to things you haven’t noticed yet: when they adjust prices, how they optimize their storefront, and how…
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Guide to Finding Trending Beauty Products Before Your Competitors
When a product has already landed on the Bestseller list on Shopee or TikTok Shop, many new sellers only start paying attention to it then. In categories with short trend cycles like Beauty, though, the market has usually already drawn in plenty of competitors by that point, and the early advantage has largely narrowed. In…
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Beginner’s Guide to Beauty Market Analysis on Shopee
The Beauty category has consistently been one of the highest-revenue categories on Shopee. Even a single keyword like “lipstick” can generate thousands of searches every day. This is why many people choose the Beauty category when starting their Shopee business. However, many beginners make the same mistake from the very beginning: they see a product…
