Ecommerce Growth in Vietnam: 5 Predictions for 2025

Ecommerce growth in Vietnam is quickly becoming a powerhouse in the global market. With its tech-savvy population, increasing internet penetration, and supportive government policies, the e-commerce industry in Vietnam is on a trajectory of rapid growth. By 2025, we expect significant transformations that will redefine how businesses operate in this market. Understanding these shifts and preparing your business accordingly is essential for staying ahead of the competition.

In this article, we will explore five key predictions for ecommerce growth in Vietnam and actionable steps businesses can take to adapt to these trends. A critical component of this success involves optimizing your online presence—including learning to leverage TikTok Shop effectively for customer engagement.

1. Social Commerce Will Dominate the E-Commerce Space

Social commerce—the integration of social media and e-commerce—is poised to dominate the Vietnamese market. Platforms like TikTok, Facebook, and Instagram have become shopping hubs where consumers can discover, interact with, and purchase products directly. Among these, TikTok Shop stands out for its unique ability to combine entertainment and shopping in one seamless experience.

Global social commerce to exceed $1 trillion in 2023. (Source: Deloitte)

Why Ecommerce Growth in Vietnam Relies on Social Commerce

TikTok Shop is revolutionizing how consumers discover products, leveraging short, engaging videos to drive impulse purchases. For businesses targeting younger, trend-driven audiences, TikTok Shop is the ideal platform.

Action Steps for Businesses

1. Set Up a TikTok Shop: Create a business account and integrate TikTok Shop to showcase your products and make purchasing easy.
2. Leverage TikTok Trends: Participate in trending challenges and hashtags to boost visibility and engagement.
3. Engage with Live Selling: Host live streams on TikTok to demonstrate products, answer questions, and encourage real-time purchases.

For a step-by-step guide on setting up your TikTok Shop and optimizing it for social commerce, visit Easy Data’s resources.

Easy Data provides free demo data for TikTok Shop insights weekly.

2. Mobile Commerce Will Outpace Traditional E-Commerce

Mobile commerce (m-commerce) is the next frontier of ecommerce growth in Vietnam. With smartphone penetration exceeding 80% and mobile data becoming more affordable, consumers increasingly prefer shopping on their phones. By 2025, m-commerce is expected to account for over 65% of total e-commerce sales in Vietnam.

Why Mobile Commerce Drives Ecommerce Growth in Vietnam

Mobile shopping provides unmatched convenience, enabling customers to browse and purchase products on the go. TikTok, as a mobile-first platform, is perfectly positioned to capitalize on this trend.

How to Adapt

1. Optimize Your TikTok Shop for Mobile: Ensure that your product videos and descriptions are mobile-friendly and visually engaging.
2. Create Mobile-Targeted Campaigns: Use TikTok Ads Manager to design ads specifically for mobile users, focusing on quick-loading visuals and concise messaging.
3. Offer Mobile Payment Options: Integrate digital wallets like MoMo, ZaloPay, or VNPay to simplify the checkout process.

To learn more about integrating mobile-friendly solutions into your e-commerce strategy, explore this comprehensive guide to m-commerce trends.

3. Personalization Will Be a Key Differentiator

In an increasingly crowded marketplace, personalization will set successful businesses apart. Consumers are no longer satisfied with generic experiences; they expect brands to tailor content, recommendations, and offers based on their preferences.

The Role of Personalization in Ecommerce Growth in Vietnam

Personalization enhances customer satisfaction and loyalty by making interactions more relevant. Businesses that use data-driven strategies to personalize the shopping experience will see higher conversion rates and customer retention.

Steps to Implement Personalization

1. Leverage TikTok Analytics: Use data from your TikTok account to understand audience demographics, preferences, and behaviors. This information will guide your content strategy.
2. Customize Content: Create targeted videos and ads for different customer segments. For example, highlight trending products for younger audiences or seasonal promotions for a broader demographic.
3. Engage with Customers Directly: Use TikTok’s comment section and live streams to interact with customers and build a sense of community.

For advanced data solutions that enhance personalization, visit Easy Data to learn how to gather actionable insights.

4. Cross-Border E-Commerce Will Expand

Businesses in Vietnam are increasingly looking beyond domestic markets to capitalize on cross-border e-commerce opportunities. As trade barriers decrease and logistics improve, selling to international customers has never been easier.

How Cross-Border Trade Fuels Ecommerce Growth in Vietnam

Cross-border e-commerce allows businesses to tap into a global audience, diversify revenue streams, and increase brand visibility. Platforms like TikTok Shop provide unique tools to showcase products to an international audience.

Tips for Going Global

1. Localize Your Content: Use multiple languages in your TikTok captions and videos to cater to international audiences. Include currency converters and shipping details in your TikTok Shop.
2. Use TikTok’s Global Targeting Tools: Run ads targeting specific regions or countries to reach the right audience.
3. Highlight International Shipping Options: Clearly communicate delivery times, costs, and policies to build trust with overseas customers.

For insights into cross-border e-commerce strategies, check out this article on global e-commerce growth.

5. AI and Automation Will Transform Customer Engagement

Artificial intelligence (AI) and automation tools will become indispensable for managing e-commerce operations efficiently. From predictive analytics to automated responses, these technologies enhance customer experiences while reducing manual workload.

AI’s Impact on Ecommerce Growth in Vietnam

AI-driven tools help businesses stay responsive, scale operations, and make data-driven decisions. Automation ensures consistency in customer service and marketing efforts.

How to Leverage AI on TikTok Shop

1. Set Up Automated Responses: Use AI-powered chatbots to answer common questions about products and orders, enhancing customer satisfaction.
2. Monitor Trends with AI Tools: Analyze TikTok trends and customer behavior to optimize your content and campaigns.
3. Retarget Abandoned Carts: Use TikTok retargeting ads to remind customers about products left in their carts, boosting conversions.

To explore how AI is shaping e-commerce, read this report by McKinsey.

Why Setting Up a TikTok Shop is Crucial for E-Commerce Growth

Given these trends, a well-managed TikTok Shop will be central to your e-commerce strategy in Vietnam by 2025. Here’s why:

• Reach: TikTok’s rapidly growing user base in Vietnam offers an unparalleled opportunity to connect with younger, trend-driven consumers.
• Engagement: TikTok’s algorithm ensures that creative, high-quality content reaches the right audience, maximizing visibility.
• Conversions: TikTok Shop provides seamless integration of product showcases and transactions, making it a powerful tool for driving sales.

Setting up and optimizing your TikTok Shop is not just about having an online presence—it’s about leveraging a platform that perfectly blends entertainment and commerce to thrive in Vietnam’s booming e-commerce market.

Conclusion: Stay Ahead with Smart TikTok Strategies

Ecommerce growth in Vietnam is booming! Discover 5 predictions for 2025, including TikTok Shop’s rise, mobile commerce, and personalization. Stay ahead today!

Start by setting up a TikTok Shop to engage with customers, showcase products, and build a loyal following. For expert data solutions and insights, visit Easy Data to learn how we can support your business growth.

Ready to take your e-commerce strategy to the next level? The future of Vietnam’s e-commerce is bright—make sure you’re part of it!