In today’s fast-paced e-commerce world, sellers on Shopee need every advantage they can get. The ability to analyze your store’s performance, track customer behavior, and optimize your business strategy based on data-driven insights is crucial. As one of Southeast Asia’s most popular e-commerce platforms, Shopee offers a variety of analytics tools—both built-in and third-party—that can help sellers maximize their profits and remain competitive.
In this article, we will explore the top Shopee analytics tools for sellers in 2025, covering essential platforms that will help you analyze your performance, improve your marketing strategies, and make better business decisions.
1. The Importance of Analytics for Shopee Sellers
Analytics is the cornerstone of success for any e-commerce business. Data provides actionable insights that can help you improve your store’s performance and increase your revenue. Here’s why analytics is critical for Shopee sellers:
a. Track Sales Performance
Tracking sales is one of the most fundamental aspects of running an online store. With analytics tools, sellers can monitor total sales, average order value (AOV), and the number of units sold. By tracking these key metrics, you’ll be able to identify trends, understand what products are performing well, and adjust your pricing strategies to maximize profits.
b. Understand Customer Behavior
Understanding how customers interact with your store is critical. Analytics tools offer insights into your customer journey, from how they land on your page to how long they spend browsing, and ultimately, what drives them to make a purchase. By understanding customer behavior, you can improve your site’s user experience and boost your conversion rates.
c. Optimize Marketing Campaigns
Sellers who use Shopee Ads or other marketing channels need to know how effective their campaigns are. Analytics tools help you track the performance of your ad campaigns, monitor click-through rates (CTR), and calculate your return on ad spend (ROAS). This enables you to make data-driven decisions, ensuring your marketing budget is well spent.
d. Manage Inventory Effectively
One of the biggest challenges for Shopee sellers is inventory management. Analytics tools can help you predict demand, avoid stockouts, and ensure you’re not overstocking on slow-moving items. This data is essential for improving cash flow and reducing storage costs.
e. Competitive Analysis
Staying ahead of the competition is vital in any e-commerce marketplace. By analyzing competitor pricing, promotions, and product strategies, you can adjust your own business practices to stay competitive and win over customers.
With these reasons in mind, let’s explore the top analytics tools available for Shopee sellers in 2025.
2. Top Shopee Analytics Tools
a. Shopee Seller Center
Shopee Seller Center is the platform’s built-in tool that provides sellers with an overview of their store’s performance. It offers key insights into sales, traffic, and customer activity, helping sellers manage their day-to-day operations effectively.
Key Features:
- Sales Performance: Track total sales, revenue growth, and AOV over time.
- Traffic Insights: Monitor how much traffic your store is receiving, the sources of that traffic (e.g., organic or paid), and the effectiveness of your SEO efforts.
- Customer Data: Understand who your customers are, where they’re located, and their buying behavior, including repeat purchases and cart abandonment rates.
- Inventory Management: Monitor stock levels and receive low-stock alerts so that you never run out of popular items.
Why Use It: Shopee Seller Center is ideal for sellers who want to access essential analytics without having to pay for third-party solutions. It’s a user-friendly tool that offers comprehensive insights into your store’s performance, making it a must-use for any seller on Shopee.
b. Shopee Ads Analytics
For sellers who use Shopee Ads to promote their products, Shopee Ads Analytics is an essential tool. It allows you to monitor your ad performance and optimize your campaigns based on key metrics.
Key Features:
- Cost-per-click (CPC) Insights: Track how much you’re spending on each click and how effective those clicks are in driving conversions.
- Conversion Rate Tracking: See how many of your ad clicks lead to sales and which ads are most successful in converting customers.
- Campaign Management: Adjust ad spend based on the performance of your campaigns and ensure you’re getting the best return on your investment.
Why Use It: Shopee Ads Analytics is essential for sellers who rely on paid advertising to drive traffic to their store. It provides detailed insights into your ad campaigns, allowing you to optimize your ad spend and increase your return on ad investment (ROAS).
3. Best Third-Party Analytics Tools for Shopee Sellers
While Shopee’s built-in tools offer basic analytics, third-party tools provide more advanced features, custom reports, and deeper insights that can help you take your Shopee business to the next level. Below are some of the best third-party tools for Shopee sellers in 2025.
a. Google Analytics
Integrating Shopee with Google Analytics allows you to track not only your on-platform traffic but also traffic from external sources, providing a complete picture of your customer journey.
Key Features:
- Acquisition Reports: Understand where your traffic is coming from, whether it’s through organic search, social media, or paid campaigns.
- Behavior Reports: Track how users interact with your Shopee store, from landing on your product pages to completing a purchase.
- Custom Dashboards: Create personalized dashboards to monitor specific metrics that matter most to your business.
Why Use It: Google Analytics is a robust tool for tracking user behavior, making it ideal for sellers who want to understand how customers navigate their Shopee store. It offers a deeper level of insight than Shopee’s built-in tools, allowing you to optimize your marketing efforts and improve conversion rates.
b. Power BI
Power BI is a business analytics service by Microsoft that enables users to create visually appealing reports and dashboards based on their Shopee data.
Key Features:
- Data Visualization: Turn complex data into easy-to-understand charts, graphs, and tables that you can share with your team.
- Custom Reports: Create personalized reports based on your key performance indicators (KPIs).
- Integration: Power BI integrates with multiple data sources, including Shopee, giving you a holistic view of your e-commerce performance.
Why Use It: Power BI is perfect for sellers who want to visualize their Shopee data in an engaging and easy-to-understand format. It’s particularly useful for teams that need to share reports and make collaborative decisions based on data insights.
c. Tableau
Tableau is another excellent data visualization tool that helps Shopee sellers turn raw data into actionable insights. It offers similar features to Power BI but is known for its user-friendly interface and advanced customization options.
Key Features:
- Interactive Dashboards: Create interactive visual reports that allow you to drill down into specific metrics.
- Data Integration: Easily integrate Shopee data and other third-party sources to get a complete view of your business performance.
- Collaboration Tools: Share insights and reports with your team to ensure everyone is on the same page.
Why Use It: Tableau is ideal for sellers who need to analyze large datasets and communicate insights clearly. Its intuitive design makes it easy to create stunning visual reports, even for users with minimal technical skills.
4. Using Data Scraping for Advanced Shopee Analytics
For sellers looking for more in-depth and customizable data analysis, data scraping tools can be a valuable resource. Data scraping involves extracting data from Shopee’s website, which can provide more granular insights that aren’t available through traditional analytics tools. Below are some of the top data scraping tools that Shopee sellers can use in 2025.
a. Easy Data
Easy Data is a powerful data scraping platform designed to deliver raw datasets tailored to your business needs. Unlike other tools that require manual setup and coding, Easy Data simplifies the process by providing the exact data you need based on your request.
Key Features:
- Tailored Data: Request specific datasets, such as product performance, customer demographics, competitor analysis, or pricing trends, and Easy Data will deliver it in your preferred format (CSV, Excel, etc.).
- No Coding Required: Easy Data simplifies the process by providing raw data without the need for technical expertise.
- Real-time Data: Get up-to-date data, ensuring your decisions are based on the latest market trends.
Why Use It: Easy Data is ideal for businesses that need detailed, custom datasets without the hassle of setting up scraping tasks themselves. Whether you need competitor data or insights into customer behavior, Easy Data can provide the information you need to make strategic decisions.
b. Octoparse
Octoparse is a user-friendly, no-code data scraping tool that allows sellers to gather data from Shopee without requiring any programming knowledge.
Key Features:
- Point-and-click Interface: Set up scraping tasks without coding knowledge.
- Scheduled Scraping: Automate data collection with recurring scraping tasks.
- Cloud-based: Scrape data without using your computer’s resources.
Why Use It: Octoparse is perfect for sellers who want to gather large amounts of data quickly and easily. It’s especially useful for monitoring competitor prices and stock levels.
c. Scrapy
Scrapy is a powerful Python-based scraping framework ideal for sellers with coding expertise.
Key Features:
- Customizable: Tailor Scrapy to collect exactly the data you need.
- Scalable: Handle large-scale scraping tasks efficiently.
- Open-source: Free to use, with a large community for support.
Why Use It: Scrapy is perfect for sellers who have technical expertise and need to perform customized scraping tasks on a large scale.
d. Beautiful Soup
Beautiful Soup is a Python library often used in conjunction with Scrapy for web scraping.
Key Features:
- HTML and XML Parsing: Easily navigate and extract data from HTML and XML documents.
- Customizable: Configure Beautiful Soup to gather specific data.
- Flexible Integration: Combine with Scrapy for more advanced scraping tasks.
Why Use It: Beautiful Soup is a powerful tool for sellers who need to scrape specific pieces of data from Shopee’s website, such as product information or customer reviews.
5. How to Choose the Right Analytics Tool for Your Business
With so many options available, choosing the right analytics tool for your Shopee business can be overwhelming. Here are some factors to consider:
a. Business Goals
What are your key objectives? Are you focused on increasing sales, improving customer experience, or optimizing ad spend? Different tools offer different insights, so align the tool with your business goals.
b. Ease of Use
Some tools, like Shopee Seller Center and Easy Data, require no technical knowledge, while others, like Scrapy, require coding expertise. Choose a tool that matches your skill level.
c. Cost
Consider the pricing of each tool and how it fits into your budget.
d. Data Depth
If you need basic reports, Shopee Seller Center might be enough. However, if you require advanced insights into customer behavior or competitor analysis, opt for a more sophisticated platform like Power BI, Tableau, or a data scraper.
e. Integration
Ensure the tool integrates seamlessly with your existing systems.
6. Conclusion
Data-driven decision-making is key for success on Shopee in 2025. Whether you’re monitoring sales, customer behavior, or optimizing ad campaigns, these analytics tools provide the insights needed to stay ahead. Shopee’s built-in tools are great for basic analysis, while third-party platforms like Power BI, Tableau, and Easy Data offer advanced insights. Data scraping tools like Octoparse and Scrapy also allow for deeper, more customized data analysis. Selecting the right tool depends on your business needs, technical skills, and budget. By leveraging data, you can make informed decisions and achieve long-term success on Shopee.
Ready to start scraping Shopee data? Visit easydata.io.vn to learn more about our data scraping solutions and book a demo today!
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