Ecommerce Berlin Expo 2025: Key Highlights and Must-Attend Sessions

The Ecommerce Berlin Expo 2025 is set to revolutionize the digital retail landscape as Germany’s largest B2B e-commerce gathering. With over 11,000 participants expected to attend, this premier event promises two days of intensive networking, groundbreaking innovations, and transformative insights that will shape the future of online retail. For businesses looking to enhance their data-driven e-commerce strategies, this expo serves as an essential platform for growth and innovation.

Event Details

Dates: February 19-20, 2025
Time: 9:00 – 17:00 daily
Location: STATION Berlin, Luckenwalder Str. 4-6
Format: 2-day B2B Expo & Conference
Expected Attendance: 11,000+ participants
Exhibition Space: 14,000+ square meters

The Evolution of Ecommerce Berlin Expo 2025

Since its inception, the E-commerce Berlin Expo has grown to become one of Europe’s most influential digital retail events. The 2025 edition builds upon this legacy, incorporating lessons learned from previous successful expos and adapting to the rapidly evolving e-commerce landscape. The choice of STATION Berlin as the venue continues the tradition of hosting the event in one of the city’s most iconic locations, offering a perfect blend of historical architecture and modern amenities.

Comprehensive Exhibition Areas

Digital Innovation Hub

The expo’s centerpiece features cutting-edge technologies that are reshaping online retail:

AI and Machine Learning Pavilion
- Predictive analytics solutions
- AI-powered customer service platforms
- Machine learning for inventory management
- Behavioral analysis tools
- Smart recommendation engines
Extended Reality Zone
- Virtual showroom demonstrations
- AR-powered product visualization
- 3D modeling solutions
- Virtual fitting room technology
- Immersive shopping experiences
Payment Innovation Center
- Cryptocurrency payment solutions
- Open banking integrations
- Alternative payment methods
- Fraud prevention systems
- Cross-border transaction optimization

E-commerce Infrastructure

Cloud Solutions Arena
- Scalable hosting solutions
- Content delivery networks
- Database management systems
- Security and compliance tools
- Performance optimization services
Marketing Technology Showcase
- Marketing automation platforms
- CRM systems
- Email marketing solutions
- Social media management tools
- Analytics and tracking systems
Logistics and Fulfillment Zone
- Warehouse management systems
- Last-mile delivery innovations
- Returns management solutions
- Inventory tracking systems
- Sustainable packaging solutions

Conference Program Highlights

Detailed Conference Agenda

Stage Schedule – February 19-20, 2025

Morning Sessions – Day 1

10:15 – 11:00

Stage B [ENG] Opening Keynote: State of the German E-Commerce 2025
- Speakers:
  - Efe von Thenen (Chairman of the Advisory Board @ E-commerce Berlin Expo)
  - Ben Harmanus (Principal Marketing Lead @ Hubspot)
Stage C [ENG] Why big retailers fail at eCommerce
- Speaker: Mihai Popescu (Marketing Tech Consultant @ ex-Galeria, Esprit & Metro Head of Digital)
Stage D [DE] Energiegeladen zum Erfolg: Wie OBI mit voller Retail-Media-Power EnBW ins Spotlight rückte
- Speakers:
  - Dennie-Alexander Trost (Principal Retail Media Sales Strategy & Steering @ OBI First Media Group)
  - Heiner Kroke (CEO @ momox SE)
Stage E [ENG] You and AI: Transforming creativity and campaign success
- Speakers:
  - Stephanie Boedige (Global Agency Director for Independent Agencies @ Microsoft Advertising)
  - Nele Odzuck (Group Vertical Director Consumer Goods for Client Solutions @ TikTok)
  - Samy El-Menshawy (Senior Manager @ Deloitte Consulting)

11:00 – 11:45

Stage A: TBA
- Speaker: Ralph Hünermann (Founder & CEO @ ODOSCOPE)
Stage C [ENG] The Sweet Science of Loyalty: Lakrids by Bülow’s Approach to Unified Commerce
- Speakers:
  - Michel Ewald Hansen (Chief Digital Officer @ Lakrids by Bülow)
  - Dr. Tizian Bonus (CRO @ Appinio)
  - Joanna Lindenberg (Head of Consumer & Market Insights @ Zalando)
  - Kolja Oswald (Regional Sales Manager @ Voyado)
Stage D [ENG] Logistics service offers at MediaMarktSaturn
- Speaker: Michael Jaschek (Manager Logistics Sourcing & Partners @ MediaMarktSaturn Retail Group GmbH)
Stage E [DE] Die Zukunft des Cookies? Strategien für erfolgreiches Marketing mit First Party Daten und Google AI
- Speakers:
  - Christiane Adler (Data & Measurement Lead @ Google)
  - Sandra Pfeifer (Data & Measurement Lead @ Google)

Data Analytics Workshop
- Big data in e-commerce
- Customer journey mapping
- Predictive analytics implementation
- Data visualization techniques

Afternoon Sessions – Day 1

14:00 – 14:45

Stage A: Strategic Digital Solutions Panel
- Speakers:
  - Magnus Folten (Managing Director @ 9:16)
  - Philipp Kunstmann (Senior Digital Consultant @ JustRelate Group)
  - Nicolas Guillen (Managing Director JustRelate France @ JustRelate Group)
  - Etienne Bateau (CRM Director @ TAG Heuer)
Stage B [ENG] How to talk to (Gen AI) Models: Leverage GenAI to make money and your life easier in 2025
- Speaker: Dr. Anamika Datta (Founder and Chief Orator @ AIQEurope)
Stage C [ENG] Mapping Global eCommerce: Emerging Markets, Top Categories, and Cross-Border Dynamics
- Speaker: Friedrich Schwandt (Founder & CEO @ ECDB)
Stage D: Synergies between Pricing Strategies and Performance Marketing
- Speaker: Christoph Sternstein (Head of Pricing @ Lampenwelt)

14:45 – 15:30

Stage A [ENG] 7 Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact
- Speaker: Sang Truong (Founder @ Digital Tigers)
Stage B [ENG] Temu Trends Uncovered: Data-Driven Strategies for Cosmetic Brands
- Speaker: Sebastian Klumpp (CEO @ XPLN)
Stage C [ENG] ChatGPT Enterprise Usecases @ ReifenDirekt.de
- Speakers:
  - Dr. Andreea Kremm (CEO @ Delticom)
  - Petra Pacáková (CEO @ Dotidot)
  - Ksenija Palia & Angelika Halamová (Digital Ads Specialists @ Notino)

15:30 – 16:45

Stage A [ENG] WhatsApp Marketing for Best-Ager Audience
- Speaker: Pascal van Opzeeland (CEO @ Userlike)
Stage C [ENG] How Hunkemöller Gains Real Value From Returns
- Speaker: Luc Altorf (Sales Director @ nShift)
Stage D [ENG] Your Customers’ Journey Has Changed
- Speaker: Raluca Bujoreanu (Product Lead @ Zalando SE)

16:15 – 17:00

Stage C: Swipe, Shop, Repeat – Wie Social Commerce Online-Shopping revolutioniert
- Speaker: Kristina Mertens (Marketing Manager @ everstox)
Stage D [EN] Understanding Digital Trends from China
- Speaker: Björn Ognibeni (Co-founder @ ChinaBriefs.io & XRLab@MCM)

Day 2 – February 20, 2025

Morning Sessions (9:00 – 12:30)

Customer Experience Innovation
- Personalization strategies
- Omnichannel integration
- Mobile-first approaches
- Voice commerce implementation
Marketing Masterclass
- Social commerce strategies
- Influencer marketing optimization
- Content marketing excellence
- Performance marketing tactics
Technical SEO Workshop
- Site architecture optimization
- Mobile optimization techniques
- Core Web Vitals improvement
- International SEO strategies

Afternoon Sessions (13:30 – 17:00)

Future of Payments Panel
- Digital currency adoption
- Open banking opportunities
- Mobile payment innovations
- Security considerations
Supply Chain Innovation
- AI in supply chain management
- Inventory optimization
- Delivery automation
- Returns management solutions

Networking Opportunities

Structured Networking Sessions

Industry Roundtables
- Vertical-specific discussions
- Peer-to-peer learning
- Best practice sharing
- Problem-solving workshops
Speed Networking
- Targeted B2B meetings
- Supplier-buyer matchmaking
- Partnership exploration
- Investment opportunities
Evening Social Events
- Networking cocktail reception
- Industry awards ceremony
- Cultural program
- VIP dinner

Start-up Village

The dedicated start-up area showcases emerging companies disrupting the e-commerce space:

Pitch Competition
- Live presentations
- Investor feedback
- Networking opportunities
- Prize packages
Innovation Showcase
- New technology demonstrations
- Product launches
- Solution previews
- Start-up success stories

Professional Development

Skills Development Workshops

Technical Training
- Platform-specific workshops
- Integration tutorials
- Performance optimization
- Security best practices
Business Strategy Sessions
- Market entry planning
- Growth strategies
- Financial modeling
- Risk management

Post-Show Resources

Comprehensive Documentation

Attendees gain access to:

Detailed session recordings
Speaker presentations
Industry research reports
Networking contact database

Analytics and Insights

The post-show report includes:

Attendance demographics
Session popularity metrics
Exhibition performance data
Industry trend analysis

Registration and Pricing

Ticket Options

Full Conference Pass
- Access to all sessions
- Exhibition entry
- Networking events
- Post-show materials
Exhibition Only Pass
- Exhibition area access
- Product demonstrations
- Supplier meetings
- Basic networking
VIP Experience
- Priority seating
- Exclusive networking events
- One-on-one meetings
- Premium amenities

Contact Information

For any questions or support, reach out to our dedicated team:

General Inquiries:

Noel Graf
Email: [email protected]
Phone: +49 305 201 51 10

Sales and Exhibition Opportunities:

Lucas Zarna
Email: [email protected]
Phone: +49 176 316 244 92

Venue Facilities

STATION Berlin Features

Modern conference rooms
Exhibition halls
Meeting spaces
Catering areas
Technical support
Wi-Fi coverage
Accessibility features

Transportation and Accommodation

Getting There

Public transport options
Parking facilities
Airport transfers
Local navigation

Recommended Hotels

Luxury accommodations
Business hotels
Budget options
Nearby apartments

Conclusion

The Ecommerce Berlin Expo 2025 stands as a testament to the dynamic and evolving nature of digital retail. Whether you’re a seasoned e-commerce professional or just beginning your digital journey, this two-day event offers unprecedented opportunities for learning, networking, and business growth. With over 11,000 participants expected, the expo promises to deliver actionable insights and valuable connections that will drive the future of online retail.

Don’t miss this opportunity to be part of Europe’s premier e-commerce event. Register now to secure your place at the Ecommerce Berlin Expo 2025, and join the conversation shaping the future of digital commerce.

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