Historical review, checked October 4, 2026. E-commerce Berlin Expo 2025 took place on February 19–20 at STATION Berlin. This guide revisits the edition through dated organizer material and a speaker’s account. It corrects unsupported scheduling and ticket-benefit claims in our original preview; it is not a current registration page or a first-hand attendance report. The linked sources distinguish announced sessions from post-event evidence.
- 2025 event details
- What changed for the 2025 edition
- Exhibition topics and source limits
- Verified program highlights
- How to read the historical agenda
- Day 1: documented opening and topics
- Further 2025 talks to research
- Customer experience and marketing research
- Payments and supply-chain questions
- Networking and mentoring
- Startup claims and vendor checks
- Turning sessions into useful work
- Post-event resources
- Historical registration information
- Organizer contact information
- The 2025 venue
- Travel and accommodation context
- What to take from the 2025 edition
2025 event details
- Dates: February 19–20, 2025, as announced by the organizer.
- Venue: STATION Berlin, confirmed in the organizer’s day-one report.
- Format: A business-to-business exhibition and conference. The 2025 sources describe a two-day edition.
- Visitor registration: The organizer advertised free visitor tickets. That historical offer does not establish current prices or every side-event entitlement.
The previous daily opening hours, attendance forecast and exhibition-floor area are not treated here as verified event results. Use an archived organizer record if those quantities are important to your research.
What changed for the 2025 edition
The January 22, 2025 agenda preview described this as the Expo’s first two-day edition. That is a specific format change we can substantiate. Broader claims about being Europe’s most influential event or producing business growth need evidence beyond promotional language.
Exhibition topics and source limits
The original article presented a series of named technology “zones” as though they were an official floor plan. We have not substantiated those area names. The sections below group sourced topics for research; they should not be read as a reconstruction of the exhibition layout.
AI, advertising and immersive technology
The organizer-associated day-one recap reports Stephanie Boedige of Microsoft Advertising discussing AI in advertising and Patrick Kuehl of Alibaba addressing sourcing and product development. These topic/speaker links are supported; the old article’s combined panel of Microsoft, TikTok and Deloitte speakers is not established by that source.
The January panel preview separately announced an immersive-technology discussion with Anna Graf, Ben Polter and Louisa Lerdo. An announced panel does not prove the existence of the original article’s “Extended Reality Zone.”
Platforms, logistics and customer data
The day-one recap identifies MediaMarktSaturn delivery services, Amazon Freight supply-chain visibility and H&M’s digital brand experience among the topics covered. These are examples to investigate, not a guarantee that a particular product or integration was on display.
- For a logistics claim, check the country, parcel type and delivery promise being measured.
- For a customer-data demonstration, identify the source, consent requirements and update frequency.
- For a platform claim, compare the demonstrated workflow with your own integration requirements.
Verified program highlights
The examples below are selected because a dated source identifies the topic and speaker or company. Our research questions are suggestions for applying the material, not claims about what a speaker said. E-commerce Germany News identifies itself as part of the same event network as the Expo; its previews and recaps are organizer-associated sources.
How to read the historical agenda
A preview establishes what was announced; a recap or speaker account can substantiate what was discussed. Neither alone is a complete minute-by-minute record. The current organizer schedule now describes another edition, so it cannot validate the old 2025 timetable.
Dates and session-time limits
February 19–20 is confirmed. The exact time slots, stages and several combined speaker lists in the original article were not corroborated by the historical sources reviewed. We have removed those unsupported assignments while retaining the verifiable subject matter below.
Day 1: documented opening and topics
The February 20 day-one recap reports Efe von Thenen’s overview of the German ecommerce market and Franziska Giffey’s opening contribution. It also documents retail AI, delivery and platform sessions. We do not carry forward the old claim that Ben Harmanus jointly delivered the opening keynote without a matching source.
| Source-backed topic | Question for your business |
|---|---|
| Microsoft Advertising: AI and advertising | What was tested, against which baseline, and with what review process? |
| MediaMarktSaturn: delivery service models | Which destinations, order types and delivery costs made the service workable? |
| Shopware: commerce innovation | Which changes require migration, integration work or staff training? |
Further 2025 talks to research
Friedrich Schwandt’s own 2025 account confirms his talk on emerging markets, categories and the ecommerce revenue equation, and points readers to supporting material. This supports the topic and speaker without validating the exact afternoon slot in our old preview.
The January highlights also announced TAG Heuer with JustRelate on email marketing, and Heidi Menz with Sandra Pfeifer of Google on marketing with fewer third-party cookies. The original Google speaker pairing differed from that announcement; the revised guide follows the dated source and does not assign a stage or time.
Day 2: evidence and limits
February 20 was the second event day. The original generic morning and afternoon programs below were not supported by a dated day-two schedule. They are replaced with research questions drawn from the article’s original interests, clearly separated from the event timetable.
Customer experience and marketing research
For customer experience, ask whether a case study concerns loyalty, checkout completion or repeat purchase. For marketing, identify the audience, comparison period and costs before adopting a tactic. These are suggested reading questions, not verified day-two workshop titles.
A relevant announced panel in the 2025 panel preview brought Sarah Sunderbrink, Erik Reintjes and Laura Kremer together on customer communities. Read a community case study for its operating effort and customer outcomes, rather than assuming participation creates revenue.
Payments and supply-chain questions
The original payment and supply-chain headings are useful business topics, but we did not verify the claimed day-two panels. For payment research, compare acceptance, failure handling and reconciliation. For fulfillment, compare delivery and return costs on the same destinations and parcel profile. Separate a technology demonstration from evidence of operational savings.
Networking and mentoring
Networking can help identify a relevant supplier or practitioner, but meeting access depends on the specific event arrangement. The old claims about guaranteed speed networking, investor introductions, a cultural program and VIP dinner were not substantiated in the reviewed sources.
The 12 Lessons Experts Lounge
A January 21, 2025 announcement, labeled commercial collaboration advertised free, separately booked one-to-one mentoring through the 12 Lessons Experts Lounge in the VIP area. Its listed subjects included webshop performance, scalable architecture and pricing. This supports that specific advertised format, not a general entitlement to unlimited private meetings.
For a useful mentoring discussion, prepare one problem, the decisions already tried and a non-sensitive example. Ask for a testable next step and record the assumptions behind the advice.
Startup claims and vendor checks
We have not verified the original “Start-up Village,” pitch competition or prize packages. When researching a young vendor encountered at any event, request evidence of the exact feature you need, a sample output and the support arrangements. A launch announcement alone is not proof of reliability or production readiness.
Turning sessions into useful work
The day-one recap confirms masterclasses involving Artavo, AWS, Trustpilot, Brevo and Klaviyo. It does not substantiate every generic technical-training and financial-modeling workshop listed in the old article. Use the specific session material to decide what can be applied to your business.
A practical evaluation worksheet
Example: Suppose your goal is to reduce the time spent reconciling returned orders. Before choosing a vendor, define the same input file and success checks for each candidate. The worksheet below is our suggested evaluation method, not an Expo session or a reported attendee result.
| Check | Evidence to retain |
|---|---|
| Input | An anonymized sample with order IDs, returns and dates; no live customer credentials. |
| Output | A reconciled file and an explanation of unmatched or duplicate rows. |
| Quality | Errors found by checking the same sample manually. |
| Effort | Setup time, review time and recurring operating cost. |
| Decision | The acceptance criteria, unresolved issues and one next test. |
Post-event resources
Use the organizer’s dated recaps and the materials a speaker actually published. An event announcement, a short recap and a full presentation offer different levels of detail.
Recordings and speaker materials
The organizer’s March 17, 2025 newsletter linked selected conference recordings, including retail media and a TikTok/Deloitte presentation. That verifies publication of selected recordings, not access to every session, every slide deck or a networking contact database.
Schwandt’s own post also directs readers to his presentation-related material. Follow the speaker or organizer’s access terms; do not assume that all attendee information is available for reuse.
Metrics and outcome claims
We did not substantiate the old promise of a report containing attendee demographics, session popularity and exhibitor performance. If you use an organizer’s count, record whether it means registrations, visitors, companies or visits across two days. For your own follow-up, distinguish conversations from qualified opportunities and confirmed sales.
Historical registration information
The organizer’s February 3, 2025 notice explicitly advertised free visitor registration. The original article’s “Full Conference Pass,” “Exhibition Only Pass” and “VIP Experience” comparison was not backed by a linked 2025 ticket document and has been removed.
What the ticket sources establish
- Free visitor registration was advertised for the historical 2025 edition.
- The mentoring announcement described a separate booking process.
- The reviewed sources do not establish the old promises of priority seating, private meetings, all-session materials or universal side-event access.
For a future edition, verify the official eligibility, registration and access terms before arranging travel. Do not treat a 2025 offer as a current booking option.
Organizer contact information
Easy Data publishes this guide and is not the Expo organizer. For event questions, use the contact details shown on the official organizer site. Its listed general-inquiry address is hello@ecommerceberlin.com. Named sales contacts and phone numbers can change; the old list should not be treated as Easy Data’s support team.
The 2025 venue
The organizer’s day-one report confirms STATION Berlin as the 2025 venue. An article about that edition should not send future visitors there without checking the relevant year’s venue.
Facility requirements to confirm
Before attending a future event, confirm step-free routes, seating needs, Wi-Fi availability, catering and meeting arrangements with its organizer. These are planning questions, not a verified list of facilities included with a 2025 ticket.
Travel and accommodation context
Historical event dates and venue information help identify the correct archive. Travel advice requires current schedules, a confirmed venue and the terms of the particular ticket.
Check the edition before planning travel
Check the edition and venue first, then plan a route from the actual hotel or arrival point. Include transfer time and accessibility needs. The previous generic list of transport and parking options did not provide a verified route or service.
Compare accommodation on total cost
The original article did not substantiate any recommended hotel or event discount. Compare accommodation using the room total, taxes, cancellation conditions and travel time to the confirmed venue. Avoid interpreting a general booking-site link as an organizer endorsement.
What to take from the 2025 edition
The 2025 sources support a two-day Berlin event with identifiable retail, advertising, logistics and platform content. They do not support every detailed schedule, access promise or exhibition-area label in our original preview. Use the dated source next to each claim and keep your own business questions separate from the historical program.
For comparison with other historical editions, see our 2025 ecommerce conference dates and corrections. Its research checklist can help turn an archived talk into a specific question, evidence requirement and follow-up action.
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